![]() ![]() People are interested in alcohol-free drinks, even if they do drink alcohol.” “We’re at a really important moment, there’s a trend starting. “It’s progress to be able to offer the joy of a specific drink paired to a dish, even for people who don’t drink alcohol,” he said. The new drinks are innovative, and it’s nice not to be infantilised by only having the option of drinking Coke.”įelix Bogniard, a sommelier who ran a restaurant in central Paris, had already created a tasting menu with homemade, non-alcoholic drinks paired to dishes, included fermented drinks and rare types of juices. It used to be considered a really odd thing to do, but that’s starting to change. At the start, people thought our customers would be mainly Muslims or pregnant women, and although those customers do come in and are welcomed, they only account for 20%.”īrowsing the shop, Anna, 29, a digital project manager, said: “I often have a month off alcohol, just for a break. “Around 80% of our customers still drink alcohol, but they’re interested in alternating with alcohol-free. “It’s about a new kind of flexibility of thinking,” he said. He quit alcohol during the Covid lockdowns but said the French alcohol-free market was about more than people wanting to stay sober. A young clientele, many in their 20s and 30s, were browsing the 400 different types of drinks, including up to 50 alcohol-free sparkling wines that could be served as an alternative to champagne.Īugustin Laborde set up the shop after a career in international human rights. ![]() Photograph: Laura Stevens/the GuardianĪt Le Paon qui Boit in northern Paris, France’s first specialist wine cellar for 100% alcohol-free drinks, which opened this year, trade was brisk in the run-up to New Year. ![]()
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